argan oil benefits Think of argan oil as food for your skin. You know it is essential for your body to be nourished with vitamins and minerals and the same is true for your skin. In today’s world your skin may suffer deprivation of its natural oils and nutrition because of environmental stresses from such things as detergents, pollutants and the over-use of makeup. In turn, this deprives your skin of the necessary levels of collagen and hydration and leads to premature ageing. The anti-ageing properties of argan oil are well documented and arise from its natural composition of vitamins, anti-oxidants and essential fatty acids. These help to restore the skin’s lipid layer and thereby protect the skin from premature ageing. In addition, free radicals are eradicated from the skin by the oil’s natural anti-oxidant properties, thereby reducing the stress and damage that these can cause. argan oil benefits Lines and wrinkles, the primary signs of ageing, are due to a failure of the skin to produce adequate collagen and from a weakening of the skin’s elastin. Another benefit of argan oil is the natural ingredients that help improve the elasticity of the skin making it more supple and smooth. In turn, this helps reduce the appearance of ageing and wrinkles, helping you, as our logo promises, to “turn back time”. Skin is not the only thing to benefit from the nutrients found in the oil. Argan oil on hair gives health back to your head with shine and moisture through the rich nutrients, fatty acids and powerful antioxidants such as vitamin E. Hair can become damaged overtime through washing, heat and styling, but the fatty acids in argan oil stop the breakage of these brittle strands and keep it protected from further wear and tear.