why simply argan? There are different qualities and purities of argan oil, just like with any oil. We have visited Morocco many times to find the best oil and invested heavily in research and development to achieve this. We also test all batches of our oil with an independent UK laboratory. Only the best argan nuts from the crop are selected for our oil. The extraction technique that is employed to get the oil from the nut is unique to us and a closely guarded secret. The result is a high-quality oil with a mild, pleasant nutty aroma; not the strong unpleasant smell found in other argan oils! simply argan oil is rich in tocopherols (vitamin E), anti-oxidants, phenols, carotenes (vitamin A), squalene, and five essential fatty acids, making it the finest cosmetic argan oil available (please refer to the science section to find out about these properties of argan oil). It is also100% natural & organic, contains absolutely no artificial colouring, preservatives or perfumes and is vegan & cruelty free. We issue every bottle of simply argan oil with a certificate of quality and purity. We go to great lengths to find the finest argan oil, so you don’t have to. We do not sell any argan oil; we sell simply argan oil.